ADthletic Media supports content publishing web sites so they can increase and diversify their audience.
Increasing audience has a direct impact on ad monetization.
INCREASE YOUR AUDIENCE TO
INCREASE YOUR AD REVENUE
➼ for medium-sized sites, it helps reach the critical mass needed to monetize the site via an advertiser or agency
➼ for large sites, it helps increase the CPM (Cost Per Mille) of their ad space
ADthletic Media has developed unrivaled expertise that allows its clients to buy qualified traffic at the best possible price and within very short time frames.
The solutions delivered by ADthletic Media include market intelligence, a survey of your advertising campaigns, an analysis of the structure of your audience, and an analysis of the resources at your disposal. The outputs are used to define the optimal delivery/content mix based on your audience growth objectives.
ADthletic Media determines the best price that will ensure your objectives are reached.
ADthletic Media is able to produce content and activate the delivery of this content within very short time frames (on average, 3 days from first brief to campaign launch).
TRACKING / REPORTING
ADthletic Media measures everything it does and offers detailed reporting that includes the principal KPIs for each campaign.
• Partners' opt-in databases
• More than 100 partners
• Targeting: country, age, gender
• Third party content
• Reciprocal visibility
• Commercial operations
• Native advertising
• Tik Tok
Specifically developed content and adapted delivery channels
to guide qualified traffic to your website.
8 years of experience, more than 2000 campaigns launched, among its 80 clients, ADthletic Media counts a number of sites facing audience and monetization challenges, including: Eurosport, L'Équipe, Le Monde, Le Figaro,
Le Parisien, SeLoger, 20 Minutes.
ADthletic Media was created in 2012 by Jean Charles Ferré and Matthieu Saint-Girons,
in order to respond to the erosion of offline revenues of media groups and therefore to the need to improve their online revenues, drawn mainly from the successful monetization of their audience.